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What did you learn at PASS?

In many of the PASS Conferences I’ve attended I can usually point to one thing I learned that was the most valuable. Usually this was enough to justify the cost of the entire conference. I learned something that would save me so much time or money it would “pay” for the conference. This made it pretty easy for me to justify to myself (or my boss) that it was money well spent.

This is a companion discussion topic for the original entry at http://billg.sqlteam.com/2009/06/04/what-did-you-learn-at-pass/