Dedup on consecutive data only

Hello Team,

I have below data

CREATE_DATE ROWID SUBROWID PHN_NR PHN_TYP
1/1/2024 10 1 222-223-1600 MOB
1/2/2024 10 1 222-223-1600 BSNS
1/3/2024 10 1 222-223-1600 MOB
1/4/2024 10 1 222-223-1600 MOB
1/5/2024 10 1 222-223-1600 MOB
1/6/2024 10 1 222-223-1600 MOB
1/7/2024 10 1 222-223-1600 MOB
1/1/2024 11 2 111-444-5555 BSNS
1/2/2024 11 2 111-444-5555 BSNS
1/3/2024 11 2 111-444-5555 MOB
1/4/2024 11 2 111-444-5555 BSNS

Expected output. Only the consecutive group by ROWID,SUBROWID,PHN_NR,PHN_TYP should be deduped as per CREATE_DATE. Below is expected output:

CREATE_DATE ROWID SUBROWID PHN_NR PHN_TYP
1/1/2024 10 1 222-223-1600 MOB
1/2/2024 10 1 222-223-1600 BSNS
1/3/2024 10 1 222-223-1600 MOB
1/1/2024 11 2 111-444-5555 BSNS
1/3/2024 11 2 111-444-5555 MOB
1/4/2024 11 2 111-444-5555 BSNS

WITH CTE AS
(
SELECT '01-01-2024' CREATE_DATE,'10' ROWID,'1' SUBROWID,'222-223-1600' PHN_NR,'MOB' PHN_TYP UNION ALL
SELECT '01-02-2024','10','1','222-223-1600','BSNS' UNION ALL
SELECT '01-03-2024','10','1','222-223-1600','MOB' UNION ALL
SELECT '01-04-2024','10','1','222-223-1600','MOB' UNION ALL
SELECT '01-05-2024','10','1','222-223-1600','MOB' UNION ALL
SELECT '01-06-2024','10','1','222-223-1600','MOB' UNION ALL
SELECT '01-07-2024','10','1','222-223-1600','MOB' UNION ALL
SELECT '01-01-2024','11','2','111-444-5555','BSNS' UNION ALL
SELECT '01-02-2024','11','2','111-444-5555','BSNS' UNION ALL
SELECT '01-03-2024','11','2','111-444-5555','MOB' UNION ALL
SELECT '01-04-2024','11','2','111-444-5555','BSNS'
)
SELECT * FROM CTE

Can you please help me with the SQL? This logic needs to be executed on the large table with more than 150 millions records..

you can make use of LAG() window function and compare with previous row value and then set a flag accordingly

WITH CTE AS
(
SELECT '01-01-2024' CREATE_DATE,'10' ROWID,'1' SUBROWID,'222-223-1600' PHN_NR,'MOB' PHN_TYP UNION ALL
SELECT '01-02-2024','10','1','222-223-1600','BSNS' UNION ALL
SELECT '01-03-2024','10','1','222-223-1600','MOB' UNION ALL
SELECT '01-04-2024','10','1','222-223-1600','MOB' UNION ALL
SELECT '01-05-2024','10','1','222-223-1600','MOB' UNION ALL
SELECT '01-06-2024','10','1','222-223-1600','MOB' UNION ALL
SELECT '01-07-2024','10','1','222-223-1600','MOB' UNION ALL
SELECT '01-01-2024','11','2','111-444-5555','BSNS' UNION ALL
SELECT '01-02-2024','11','2','111-444-5555','BSNS' UNION ALL
SELECT '01-03-2024','11','2','111-444-5555','MOB' UNION ALL
SELECT '01-04-2024','11','2','111-444-5555','BSNS'
),
CTE2 AS
(
SELECT *,
       flag = case when SUBROWID = LAG(SUBROWID) OVER (PARTITION BY ROWID ORDER BY CREATE_DATE) 
                   and  PHN_NR   = LAG(PHN_NR) OVER (PARTITION BY ROWID ORDER BY CREATE_DATE) 
                   and  PHN_TYP  = LAG(PHN_TYP) OVER (PARTITION BY ROWID ORDER BY CREATE_DATE) 
                   then 1 
                   else 0 
                   end
FROM   CTE
)
SELECT *
FROM   CTE2
WHERE  flag = 0
ORDER BY ROWID, CREATE_DATE

see db<>fiddle demo

Thank you khtan !!!!